In the past, the big teams in the Premier League have seen the League Cup (Capital One Cup) as a good chance to give fringe or young players some much-needed playing time.
But with the growing competition at the top end of the table, the Capital One Cup must be seen as a good chance for some major silverware.
Ten years ago, Arsenal and Manchester United could afford to play their young stars in the League Cup knowing full well it makes winning the trophy a near impossibility.
That was because there was very little competition in the Premier League. It was a straight shoot out between the pair and their eyes were in the biggest prize.
Fast-forward to today and the league has arguably five teams who could compete for the title. Chelsea, Arsenal, Manchester United, Manchester City and Tottenham are all strong enough to compete for major honours.
But there are only four trophies to be won each season by each team. It is for this reason why the top clubs need to prioritise any chance to win.
Here we take a look at the five teams and why they should focus on the league.
Arsenal have famously gone almost nine years since last winning a major trophy. That was the FA Cup back in 2005.
In that time we have seen Arsene Wenger go from using his most promising youngster in the Capital One Cup to, more recently, using his strongest.
Wenger has sensed the need to win a trophy and has since prioritised the trophy as much as the FA Cup. Although fielding fringe players, he no longer allows time to youngster that may have played in a different era.
Arsenal are desperate to christian their new stadium with a major piece of silverware and, although most fans would prefer a Premier League title or a Champions League, the squad may not be strong enough to compete on those fronts. The Capital One Cup represents their easiest and most likely route to ending the drought.
With Jose Mourinho struggling to find a balance within the team, it looks as though Chelsea may struggle to hold down a title challenge this year. Anyone at Chelsea knows Roman Abramovich is an impatient man and is hungry for success.
The Capital One Cup may not be high on their priority list but it would still represent a genuine success if Mourinho brought the trophy back to the Bridge. With such a massive squad, there is no excuse for not reaching the latter stages of the competition.
Despite spending ludicrous amounts of money over the last few years, Manchester City's success has been limited. Since being taken over by Sheikh Mansour, City have won only two pieces of silverware.
Admittedly one was the Premier League trophy in 2012 but the Qatari royal must surely be expecting more return for his money.
It was never going to be an easy transition from Sir Alex Ferguson to David Moyes but surely the former-Everton boss couldn't have been expecting this much heat early on.
The fans are disgruntled after a botched transfer window and the media are keen to get on his back. Any success would be welcome at Old Trafford this season as a title challenge looks off the cards at the moment.
In what could be a painful season for United fans used to success, a Capital One Cup victory could take the edge off of it.
Tottenham have been the up-and-coming force in the Premier League for some time now. Narrowly missing out on the Champions League almost every year, coupled with some star names, it is now time for them to start winning trophies.
Since 1991, Tottenham have won just one trophy - they 2008 League Cup - and it is high time they win another.
Although labelled as dark horses for the Premier League, realistically they won't be challenging for top spot.
But they are the early favourites for the Europa League and, with a squad healthy in numbers, they could mount a challenge for the less-than glamorous cup double.