Arsenal have today announced that they will be subsidising the cost of away tickets by £2.50 for travelling fans. This comes after immense pressure from supporters' groups and fan initiatives about the price of football tickets.
Arsenal have said on their official website:
"The saving is intended to reward those supporters who travel away from home most regularly and will roughly equate to the price of an ‘average’ away ticket over the course of a season. The reduction will be made on the advertised ticket price at the point of purchase.
"The initiative, which comes into effect for the away match against Crystal Palace on Saturday, October 26, is part of Arsenal’s ongoing drive to recognise the tremendous support it receives away from home.
"The Club will also provide away supporters with a refreshments voucher worth £10 at an away fixture this Christmas. This follows the success of a similar initiative last year when Arsenal travelled to Wigan Athletic."
Chief Executive Ivan Gazidis has also said:
“This is an ongoing process. We’re pleased to be giving something back to our supporters who travel the length and breadth of the country to support the team away from home in the Premier League. They are the lifeblood of the Club and we want to recognise that in a fair and meaningful way.
“We are also taking steps to help make visiting supporters feel more at home when they visit Emirates Stadium.”
Arsenal were heavily criticised last season after charging £62 to travelling Manchester City fans for their visit to the Emirates.
Arsenal fans were charged over £50 for trips to Tottenham, QPR, Norwich and Manchester City, while a visit to Stamford Bridge cost Gunners fans nearly £60.
The club hope that by subsidising the cost of an away ticket, they will encourage more travelling fans to make the journey to games such as Hull and Newcastle, where support is often lower.