Napoli have revealed that a deal to sign Gonzalo Higuain from Real Madrid was secured in just 10 minutes.
Arsenal had been linked with the striker in the early days of the summer, but Arsene Wenger put a bid on ice to concentrate on efforts to sign Luis Suarez.
As it turned out, Wenger failed to sign either of the strikers, as Napoli beat Arsenal to the punch with Wenger stalling over the £32m price tag for the Argentine hit-man.
Higuain faces the Gunners at the Emirates stadium tonight in a crucial Champions League game in Group F.
Ahead of the tie, club president Aurelio De Laurentiis has suggested that he was not even aware of Wenger's interest when he contact Real Madrid before revealing negotiations took just 10 minutes.
Speaking to Sky Sports News, he said: "We were in the mountains with the team and I asked my people, should we call Real Madrid? In 10 minutes it was done for €38m plus add-ons.
"I didn't know Arsenal wanted him, as nobody told me. I'm sorry, Arsenal!"
Arsenal were left with no new striking additions upon the close of the transfer window and have just Olivier Giroud and Nicklas Bendtner fit for tonight's clash.
Despite the lack of depth up front, Arsenal have had a good start to the season and are currently on a run of nine straight wins following an opening day defeat to Aston Villa.
Their former target Higuain could put an end to that tonight, however, and remind fans of what could have been if Wenger had signed him.