West Ham United centre-back Winston Reid has demanded that his side start hitting the back of the net, with the Hammers currently winless in the league since the opening day of the season.
The east London side have failed to find the target in four of their six Premier League matches, and sit just one place above the relegation zone at this early stage.
Sam Allardyce's men have been resilient in defence, only conceding five times so far, but their goal-scoring prowess was sorely missing again on Saturday as they fell to a 1-0 defeat at the hands of newly-promoted Hull City.
New Zealand international Reid has been an ever-present in West Ham's start to the campaign, and insisted their finishing has been the difference between a solid mid-table standing.
He told the club's official website: "I think we should have got something at Hull, but the ball isn't rolling our way at the minute.
"It's disappointing because things aren't going so we and we need to turn it around as quickly as possible.
"There were a couple of half-chances we should have been doing better with, but at the end of the day we're not scoring enough goals."
Former Newcastle boss Allardyce invested in his squad over the summer, bringing in Andy Carroll for £15.5 million along with Stewart Downing, Razvan Rat, Alou Diarra and Adrian.
It looked to have done the trick in the middle of August, when the Hammers convincingly beat Cardiff City on the first day of the season with goals from Kevin Nolan and Joe Cole.
But the claret and blue side have struggled to just two league points since, both bore draws.
They had 13 shots and 58.9 per cent of possession against Hull on Saturday, but were beaten when Robbie Brady scored from the spot after winning a dubious penalty.
Nevertheless 25 year-old Reid is confident that West Ham can turn round their fortunes, starting with their visit to Tottenham on Sunday.
He said: "We limited their chances on their own ground on Saturday, there were just a couple of set-pieces in the first-half really, then they had a shot on the post in the second half, but that was pretty much it.
"You'd take that away from home, but the problem is that we are not putting the ball in the back of the net.
"We know we need to improve, not only the players up front but the players at the back to give them a bit of service as well," he added.
"The main thing is that everyone is trying their hardest.
"We're still the same team who got off to a good start last year, we all know each other and I'm sure things will turn around."
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