Manchester United fans for many years have enjoyed their team fighting on all fronts for silverware.
And, with Sir Alex Ferguson at the helm for so long, it's not really a surprise that the Red Devils have had such sustained success.
But, with Ferguson out and David Moyes in, things are already proving to be very difficult for the Old Trafford outfit.
A difficult start to the season for United has seen them beaten three times in their opening six league games. But, United must now get used to harder times.
Things will certainly not be as plane sailing as they were under Sir Alex - not for a while yet anyway.
For 26 years United have consistently been led by one man.
So, for Moyes, there is no way that in just a few months, or even a year, the new chief at Old Trafford can develop his own style.
It really will take time, and lots of it. The longer Ferguson went on and the longer that he was a success for was always going to make it harder for his successor.
Moyes will have his own philosophies, he has his own coaches, and he has his own beliefs.
But, he has Ferguson's team and Ferguson's club.
Everything about United is Sir Alex Ferguson. The north stand is called the Sir Alex Ferguson stand, there's a Ferguson statue outside the stadium and the former United boss has already been seen at Old Trafford looking down on Moyes and his side this season.
Don't get me wrong, Ferguson has earned his right as a United legend, but it will not just take time for Moyes to develop his own side, it will also take time for the Ferguson love affair to really finish with Manchester United.
And, that includes the players at Moyes' disposal. So many of them have been developed by the former United boss. The likes of Rio Ferdinand, Nemanja Vidic, Patrice Evra, Michael Carrick and even Wayne Rooney are Ferguson players.
Even Ryan Giggs, who is on the coaching staff with Moyes, will still feel he is a Fergie player.
So, it won't be easy. That's why Moyes' mission over the next couple of years should be to develop a new-look side and slowly integrate youth.
As long as he keeps United in the Champions League through this transitional period he can enjoy success in the future.
Even Ferguson himself had to go through transitional times at Old Trafford. United went three years without the title between 2004 and 2006 as Arsenal and Chelsea (twice) were kings of England.
United may now have to wait another three years for the title now.
It could take Moyes a number of seasons to have a team and a squad at his disposal that he is happy with and that can challenge on all fronts once again.
United fans must be patient but if they stick with their new boss, then success may arrive in the long-term.