Before now, to many Danny Ings remained one of the many players in the Football League who floated so far away from the radar that they passed by almost unnoticed.
This season, however, the 21-year-old has exploded onto the scene and doubled his league goal tally for the past season in just nine games.
Ings started his career at Southampton before being released as a youngster but was soon picked up by Bournemouth, where he had a relatively understated three years. He joined Burnley for an estimated £1 million fee in August 2011, playing 15 times and scoring in three to help the Clarets to 13th place.
Ings played more in his second season at Burnley but netted only three times in his 33 appearances for the Lancashire club.
That pretty much brings us to this year. After the departure of star striker Charlie Austin during this summer's transfer window, Ings has stepped up and has created a formidable partnership with fellow striker Sam Vokes.
Burnley manager Sean Dyche has heaped praise on Ings, saying: “I mention it every week and I'm getting bored of saying it myself, but in a good way, because he's enjoying his football, you can see it. He's got that nice energy and we know he's got quality."
Burnley finished 11th last season after struggling in the last quarter of the season but the Clarets have hit form under manager Dyche in his first full campaign as manager.
Currently top of the Championship after 10 games with a goal difference of +13, the team from Turf Moor are mounting a real challenge while fellow promotion favourites QPR are nipping at their heels with the same points and a game in hand.
Former striker Austin has yet to launch into the form he hit at Burnley after departing for QPR.
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