Arsenal boss Arsene Wenger has conceded that he will not be able to keep all of his top players happy as the competition for places gets stronger.
With the record signing of Mesut Ozil bolstering an already strong midfield, the Frenchman has been forced to make some tough decisions already this season as the Gunners search for an end to their long trophy drought.
And with the imminent returns of injured stars such as Santi Cazorla and Theo Walcott, Wenger has warned his stars that some of them may have to settle for a place on the bench.
He said: "Honestly I know I cannot keep everyone happy. But to make unpopular decisions is part of my job.
"No matter what happens you have 25 players and only the 11 players who start the game are happy. That's part of our job as well to cope with it."
Arsenal travel to West Brom on Sunday knowing that a win would keep them at least two points clear at the top of the table, after an impressive run of form following the opening day defeat to Aston Villa.
The North Londoners have previously been accused of being too light on quality in order to mount a title charge, but the addition of Ozil coupled with the incredible form of Aaron Ramsey has seen the club surge to five straight wins in the league.
Wenger said: "That's part of big clubs today, having big players on the bench.
"On one side people want you to have good players, on the other side that means you cannot give any guarantee to anybody."