The NFL will invade London not once, not twice, but three times next season. Following on from the success of the so-called 'International Series' which began in 2007, the NFL will stage three regular season games at Wembley in 2014.
Although dates have yet to be announced for next years fixtures, three of the franchises that will be involved have been revealed, with Jacksonville Jaguars, Atlanta Falcons and Oakland Raiders all staging home games in London in 2014.
Since the inaugural event in 2007, Wembley has played host to one NFL game a season, though this year that has been increased to two and the announcement comes just over a week after a crowd of 83,000 watched Minnesota Vikings overcome Pittsburgh Steelers at Wembley Stadium.
NFL Commissioner, Roger Goodell, spoke of the continuously increasing popularity of NFL in the UK as a major reason behind the decision. Speaking at the announcement on Tuesday he said: "Our fans in the UK have continued to demonstrate that they love football and want more.
"Both of this year's games in London sold out quickly. The fan enthusiasm for our sport continues to grow."
The NFL will come to London for a second time this year later this month, when San Francisco 49ers take on Jacksonville Jaguars and Goodell is hoping the UK's appetite for NFL will by whetted further by this announcement.
Goodell said: "By playing two games in the UK this year, we are creating more fans. We hope that with three games in London next year we will attract even more people to our game."