Arsenal are again showing their ability to generate money to fund club developments, as a partnership with BT Sport is announced.
In a press release sent to GiveMeSport, the company announced that the new partnership enables the Barclays Premier League broadcaster to promote its extensive offering of live football through Arsenal’s digital channels in the UK and Ireland.
In addition, the agreement will give the broadcaster access to Arsenal’s first team players and manager to create unique and exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.
Last season, BT brought the rights to screen 38 live Premier League games per season for the next three years. In addition, they launched dedicated TV channels in a bid to challenge Sky's dominance in the industry.
"Arsenal and BT have a long-standing relationship," read the statement.
"And earlier this year Arsenal midfielder Alex Oxlade-Chamberlain was one of the key athletes featured in the national launch campaign of BT Sport."
Vinai Venkatesham, Arsenal’s director of Global Partnerships and Business Strategy, is also thrilled with the deal.
He said: “We are delighted to welcome BT Sport to the Club as an official partner. In a short period of time they have delivered numerous innovations in sports broadcasting and we are very much looking forward to developing our relationship further to help provide an extra dimension to their coverage.”
David James, marketing director of BT's consumer division, added: “We are very pleased to become an official partner of Arsenal Football Club. We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers. There is plenty of excitement around Arsenal this season and we are delighted to be part of that.”
Arsenal currently sit joint top of the Premier League, and are hoping to break their nine year trophy drought. With the £42.4m summer signing of Mesut Ozi, as well as the emergence of Aaron Ramsey as a consistent first-team player, the Gunners are hopeful that they can bring success to the club and its fans.
The deal with BT Sport also outlines their continued drive to maintain revenue away from the pitch, something that they have proven to be capable of on a global scale.
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