When someone utters the name, "Luis Suarez", other words instantly pop into people's heads.
For Liverpool fans, those words might be 'brilliant', 'phenomenal' or 'amazing.' Whilst all those words are at least partly true, for everyone else, words such as 'nasty', 'brutal' and 'cheat' seem to spring to mind.
When asked whether Suarez would be offered a new deal, Liverpool managing director Ian Ayre said in the Daily Mail: "It's too early to say that. We deal with every player in the same way. We review all our contracts with two years to go."
It was clear that Ayre did not want to say something that the club could not commit to, especially given the fact that Suarez could easily do something that would throw the chance of a new contract out of the window.
However, Ayre was also quick to emphasise that Suarez was on the path to being absolved at Liverpool, saying: "Anfield never fell out of love with Luis Suarez."
The question must now be asked: would Liverpool be right to offer Suarez a new contract?
First things first: if the side do not finish in the top four this season, then the Uruguayan will go elsewhere in search of Champions League football. Yet the signs so far are good; Suarez and strike-partner Daniel Sturridge are performing extremely well together, and Liverpool currently sit at the top of the Premier League, level on points with Arsenal.
So if Liverpool do qualify for Europe's premier competition, there is a chance that Suarez will want to stay. With his contract having two years to go in summer 2014, the window of renegotiation will have opened.
Personally, I think that it would be the wrong decision to tie Suarez to a new long-term contract. A player with such a poor disciplinary record clearly has a problem with his temperament. Suarez is therefore highly likely to again do something that will damage the club, embarrass its fans, and limit the team's long-term prospects.
It therefore seems obvious that Liverpool should not expose themselves to the potential nightmare that could easily arise in the future; so Suarez should be sold in the summer. If the club finish in the top-four, their revenue will be significantly increased as a result of television money from the broadcast of, at the very least, their group games. In addition, they will be able to sell Suarez for upwards of £30m.
With that amount of money added to their already significant transfer budget, Liverpool will be able to buy a suitably less volatile partner for Daniel Sturridge. A number of targets spring to mind, including Karim Benzema and, potentially, Sergio Aguero.
It seems to make sense. The club have bitten (excuse me) off more than they can chew with Suarez and he should be cut loose.
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