It seems like everyone can manage a football team at the moment, forget Sir Alex Ferguson, Sir Bobby Robson and Vicente del Bosque, the job is easy.
It baffled many when Jose Mourinho decided he was going to give Juan Mata the preverbal stick and carrot.
No one seemed to grasp the concept that Mourinho wanted Mata to improve, learn and adapt to his system and style of play at Stamford Bridge.
Mourinho is no inventor, the idea has been around for years - he used it at Real Madrid with Mesut Ozil and managed to get the best out of the German international.
Whether David Moyes is trying to do the same at Manchester United with Sinji Kagawa is another matter, and something only the Scot knows himself.
Kagawa is the versatile attacking midfielder, with the vision and passing capabilities that United have needed on more than one occasion this season.
And despite what people say, Moyes would surely have used the the Japanese international if he felt he would have won his side more games.
Kagawa has never really hit the form he showed at Borussia Dortmund, in just 63 appearances he scored 24 times and had a hand in 11 goals.
At United, he has played 44 times and scored six with just as many assists, a stark difference between the two clubs.
The 26-year-old is obviously a world class player, but perhaps this is the time for Moyes to show whether or not he has the ability to handle and motivate a world class player.
There is no doubting that Manchester United, right now, could do with someone of Kagawa's talents, the Red Devils sit in ninth, and no matter what changes have happened within the club over the summer, that is simply not good enough.
If Moyes is to be vindicated then he needs Kagawa to improve and become the player he was in Germany.
There is no embarrassment in looking at what Mourinho has done and applying it in your turf, in fact I would say it would be the wise thing to do.
It might be time for Moyes to get a bigger carrot.
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