Netherlands side Ajax was the cream of European football when the decade had started.
Starring Johan Cruyff, the team from Amsterdam won three European Cups in a row from 1971 to 1973.
Then came Franz Beckenbauer's Bayern Munich - a side which also won three consecutive European championships.
Meanwhile on the national stage, West Germany, Netherlands, Argentina and Brazil were ready to dominate every title possible.
Here GMS selects the best XI from that period.
Formation : 5-4-1
Goalkeeper: Dino Zoff
Easily the greatest goalkeeper in the world in his time. Voted as the 3rd best goalkeeper of the 20th century.
Right-Back: Carlos Alberto
The pillar in the defence of the great Brazil side during the 1970 World Cup, Carlos Alberto Torres is one of the most highly regarded defenders of his generation.
Centre-Back: Claudio Gentile
The Italian is known as one of the toughest defenders and fiercest tacklers to ever set foot on a field and the man who dismantled Diego Maradona in the 1982 World Cup.
Sweeper: Franz Beckenbauer
"The Emperor" is the greatest German footballer ever and one of the most decorated players in the history of European football.
Centre-Back: Elias Figueroa
The greatest Chilean football player ever was famous for his leadership skills and positioning throughout his career.
Left-Back: Paul Breitner
Breitner was a world-class left back and a player who caused a lot of controversy in the media with his extraordinary, multifaceted and straight-talking personality.
Centre-Midfielder: Johan Neeskens
It was Neeskens' habit of aggressively chasing the ball that set into motion the carousel of movement that characterised the "Total Football" that Ajax brought in the early '70s.
The exciting Brazilian is remembered for his great physique and pace - and for his skills on the ball. One of the stars of every Brazil's side in the 1970s.
Attacking-Midfielder: Kenny Dalglish
His brilliant football mind, amazing touch and creativity led him being the most loved football player to ever wear the famous red shirt of Liverpool.
Left-Midfielder: Johan Cruyff
He is one of the greatest footballers to ever play. He was a play-maker, ammunitions provider and marksman rolled into one - and his name is synonymous with the playing style of Total Football.
Centre-Forward: Gerd Muller
Although Der Bomber's figure never fit the conventional idea of a great striker, Muller was an incredibly good finisher with uncanny goal-scoring instincts and is one of the most prolific scorers ever.
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