He believes people are creating a hype over the winger far too early, and isn't planning any special treatment for him when they play Tottenham this weekend.
Townsend has started the season well for Spurs and his form led to an England call.
The midfielder was back page news after each of his performances, even netting a fine goal from distance against Montenegro.
However, Villa boss Lambert - who played against Zinadine Zidane in the 1997 Champions League final - isn't getting caught up in the hype.
"People are jumping on a bandwagon after a handful of games," Lambert is quoted on Goal.com as saying.
"There is a great hype. When someone plays one or two games, suddenly he is a world beater. Gareth Bale did it over a number of games.
Lambert does, however, admit that Townsend has played well for the Three Lions.
"I don't know the lad Townsend at all," he said. "But the last couple of games for England he has played well."
The Spurs player was voted man of the match against Montenegro and he impressed against Poland as well, thundering one strike off the cross-bar and thrilling the crowed with his dribbling.
Villa won't be making any special plans for the Englishman, though, Lambert insists:
"We won't make any special precautions. Spurs have a huge, strong squad of top players."
The sides meet at Villa Park this Sunday and Aston Villa will be hoping to compile more misery on Andre Villas-Boas following Spurs' last game against West Ham.