Former Manchester United manager Sir Alex Ferguson experienced what was quite possibly the toughest interview of his life on Tuesday.
The 71-year-old, who retired from football management at the end of last season, was publicising his second autobiography, which is released in shops tomorrow.
Among the interviews during the media-filled day was with Channel 4's vastly-experienced broadcaster Jon Snow who, it's safe to say, was not afraid to hold back.
Ferguson was made to answer several questions about topics most journalists wouldn't have dared approach, such as whether his control at Old Trafford bordered on 'Stalinist' and whether he was made to look like a hypocrite after defending the Glazer family's takeover of Manchester United during the final years of his tenure.
Needless to say, Ferguson looked extremely uncomfortable at times, and this video will be tough viewing for some Manchester United fans.
The only surprise is that he didn't walk off midway through the interview like he did during a number of his press conferences.
To watch the interview, click play on the video - provided by Channel 4 - above.