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Microsoft launch bid to rename Bernabeu - reports

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American computer giants Microsoft are in talks to buy the naming rights to the Santiago Bernabeu - according to El Confidencial.

Real Madrid's financial problems are well documented despite their lavish spending in the transfer market.

Club president Florentino Perez recently confirmed that Real Madrid are in talks over a naming rights deal as they look to redevelop and increase the capacity of the Bernabeu.

“We are working on a sponsor," he claimed earlier this month. "We are on with it. At best the stadium will have a name added to it if we can find one.”

That was previously believed to be 'Fly Emirates' - however according to El Confidencial the new frontrunner is Microsoft.

According to the Spanish source, the technology giants are in 'preliminary' talks with Real Madrid over a deal for the naming rights.

El Confidencial report that Perez will delay making the decision because of the sensitive nature of renaming the historic stadium until the middle of next year.

According to reports it will cost around €400 million to increase the capacity of the Bernabeu to around 80,300. 

Arsenal rake in £150 million thanks to a shirt and stadium deal with Emirates, while reports elsewhere claim Real Madrid could be in line to make $10 million-per-year if the sign on the dotted line with Microsoft. 

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Topics:
Football
Real Madrid
La Liga

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