While some players always look for the pass, others find it impossible to resist having a shot.
Confidence has a big role to play in it. A player who is playing well and enjoying his football is more inclined to have a pop at goal than a player who may be going through a rough patch.
But which players, at the start of this Premier League campaign, average the most shots at goal?
You might be surprised.
5. Daniel Sturridge | Liverpool
Shots per Game: 3.4
Number of Goals: 7
Daniel Sturridge's chance-conversion ratio is pretty impressive, with seven goals scored from a total of 27 shots, which works out at 3.4 shots per match.
That means he's not only been getting himself into decent goalscoring positions, but he's always been finishing chances off, too.
4. Paulinho | Tottenham
Shots per Game: 3.5
Number of Goals: 1
Paulinho has had 28 shots at goal this season and scored once. What does this tell us?
Well, first and foremost it's clear that he should have scored a couple more goals. But more importantly it tell us what he's getting into great goalscoring positions.
Paulinho has been compared to Frank Lampard – and there's no doubt that he will soon add many more goals to his game.
3. Robin van Persie | Manchester United
Shots per Game: 3.9
Number of Goals: 4
Robin van Persie has had 27 shots at goal and scored four times in this Premier League campaign, which is a little below is supremely high standards.
United have struggled at the start of this season and need the Dutchman to find his shooting boots.
2. Olivier Giroud | Arsenal
Shots per Game: 4
Number of Goals: 5
Olivier Giroud has had 36 attempts at goal in his nine Premier League matches and netted on five occasions.
He's improved a lot over the past 12 months, and if Arsenal's gifted players can keep providing him with service then he should be a genuine contender for the Premier League's Golden Boot award come the end of the season.
1. Andros Townsend | Tottenham
Shots per Game: 4.4
Number of Goals: 1
Andros Townsend has been a revelation for club and country this season – and he's currently playing with such confidence.
In seven matches he has had no less than 31 shots at goal, but only found the back of the net once. That won't particularly concern Spurs boss Andre Villas-Boas, who is looking for someone to fill the void left by Gareth Bale.
(All stats, courtesy of whoscored.com, correct at the time of writing.)