Like the lonely trumpeter on the deck of the Titanic defiantly playing his jaunty tune, Blatter decided the best thing to do when faced with disaster - in this case serious allegations of corruption in FIFA - was to pretend they didn't exist.
"Football is not in a crisis, only some difficulties"
Delusional? Yes. Confused? Yes. Out of his depth? Certainly. The perfect leader for FIFA? Definitely.
As John Wayne said: "Never apologise, never explain"