Derby County will place a price of £12 million on starlet Will Hughes in order to warn off potential suitors, according to the Telegraph.
Hughes has been linked with a move to a variety of clubs in recent months after establishing himself at Pride Park last season.
Liverpool, Manchester United and Arsenal are all said to be monitoring the England U21 international's development ahead of a potential swoop, either in January or in the summer.
However, The Telegraph report Derby are keen to retain his services for as long as possible and have slapped a sizeable price tag on him in order to ward off his big-name suitors.
Indeed, such is their reluctance to let Hughes join the likes of Manchester United or Liverpool that according to the Telegraph, Derby will only consider offers of £12 million as a bare minimum.
Manchester United forked out around £15 million for Wilfried Zaha from Crystal Palace last season - beating Arsenal to the punch in the process - and Derby reportedly believe Hughes should fetch a similar amount.
The Telegraph add the Liverpool boss Brendan Rodgers is a huge admirer of Hughes, and has dispatched scouts from Anfield to watch him on a regular basis.
Derby boss Steve McLaren has said of Hughes' future recently: "Our job is to make sure he makes it.
"Eventually he will be too good. What we need behind that is players coming through to replace him."