Arsene Wenger's want for reinforcements in the January transfer window will reportedly turn him to West Ham's central defender Winston Reid, with Arsenal considering an approach for the New Zealand international.
Reid has flourished at Upton Park over the past two seasons, earning the club's player of the year award last term, and has established himself as one of the most reliable member of Sam Allardyce's side.
Arsenal, it is claimed, have been monitoring his progress with great interest since the Hammers returned to the Premier League in 2012, and an offer of £6 million is reported to be on the minds of the north London club.
A bid of this size, however, would only be an exercise in futility for the Gunners, with West Ham in no position to need to sell their best players, and particularly not for a sum that fails to represent Reid's true value in the market.
Arsenal's decision to move for Reid is reported to have been prompted by Swansea's valuation of Ashley Williams, a supposed £10 million, and Wenger must surely be sensible enough to realise that West Ham would hold their player in similar regard.
The Hammers could fairly point towards the fee Arsenal paid to clinch the signature of Laurent Koscielny in the summer transfer window of 2010 as reason for the club to substantially increase their offer for Reid.
Koscielny arrived at the Emirates Stadium aged 24 - one year younger than Reid is now - and with only one full season in Ligue 1 to his name, yet Arsenal were willing to pay almost £9 million to sign him.
The France international has, of course, established himself among the Premier League's most adept centre-backs during his time with the club, but this is irrelevant when comparing his transfer fee to the valuation of Reid.
Reid's experience in the top-flight - over 50 appearances - surely demands a more respectable approach from Arsenal, regardless of the potential he possesses to further improve his game and, thus, command a greater fee.
Arsenal's club record acquisition of Mesut Özil in the summer transfer window saw Wenger abandon his usual frugal approach in the market, and heralded perhaps a new found strategy from the club's manager.
However, this could mean Wenger has shot himself in the foot somewhat with regards to less established targets than the Germany international, as clubs attempt to squeeze extra cash from Arsenal given the apparent willingness to spend.
West Ham, as with all clubs, are quite aware of the £42.5 million paid to sign Özil and, although Reid's talents are in no way comparable to the ex-Real Madrid midfielder, the east London club could rightly use this example as a bargaining chip with regards to their player.
The Hammers are under no obligation to sell their most important players and, unless Arsenal are prepared to pay an exorbitant sum for Reid, then they are simply wasting their time.