One would think it was impossible to sell shirts of a former star player who left a club for one of their biggest rivals, infuriating fans in the process.
Not at Borussia Dortmund.
The German outfit this week started a sale to get rid of old No. 10 Mario Gotze jerseys, after
the talented player left for Bayern Munich in a controversial move during the summer transfer window.
Dortmund slashed the price from 85 euros to 29 euros on these items, according to German tabloid Bild. Not only that, the club also offered a huge yellow sticker with new signing Henrikh Mkhitaryan's name on it to put on the back to cover that of Gotze, with the Armenian now assuming the No.10 shirt.
Gotze was sold to Bayern for 37 million euros and Dortmund's new marketing strategy might just squeeze a few extra euros out of their former favourite.
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