We've heard it all before.
This year Tottenham are in contention for the Premier League title - queue the long sigh.
For the past four seasons, the North London outfit have rotated between fourth and fifth in the Premier League - hardly title contention.
Despite this, every season they've been touted contenders for the league title, almost like clockwork.
The fact of the matter is, Tottenham are a side currently trying to build a squad capable of challenging for the title.
This can be underlined by the Spurs' decision to sell world-beater Gareth Bale - a player capable of winning matches on his own - in order to add seven top-quality players to the squad. None of which could ever replace what Bale gave Spurs.
The players signed have all added high quality to the team, but none possess the star quality which is what Bale had in abundance. He was their man of the moment.
So far this season, Spurs have displayed a consistently conservative approach.
Yes, they have only conceded five goals this season and credit where credit is due. However, nine goals in your opening 10 games is hardly Championship form.
New-boy Roberto Soldado has only managed to score a single goal from open play this season.
Ask yourself, are Tottenham going to be up there come the end of the season if their £26 million signing is restricted to spot-kicks? Something needs to change in their style of play if they are to have realistic title hopes.
59 goals in 101 appearances for Valencia tells you he can find the back of the net, he just needs decent service to do so.
Also, should Soldado become injured for whatever reason, can Spurs rely on Emmanuel Adebayor or Jermain Defoe to step up?
The White Hart Lane club find themselves in the Europa League this season, which is another distraction for the club.
This means should Spurs reach the final, as Chelsea did last year, they will have played an extra 21 matches. This leaves players far more susceptible to injuries which could seriously hinder their domestic form.
I'm not saying Tottenham aren't a side that possess quality, I'm saying the Premier League is out of their reach this season. Again.
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