BT Sport has announced a sensational £897million mega-deal to exclusively show the Champions League as of 2015.
The three-year deal, covering over 1000 live games, will end two decades of Champions League football on terrestrial television, and will see an end to Sky Sports' affinity with the competition.
The deal represents the first time that a UK broadcaster has won exclusive rights to both European competitions and ends Sky and ITV's duopoly of the Champions League.
As part of the record-breaking deal, BT has vowed to air the final for free as well as one match from each British participating team.
BT are also taking on Sky Sports domestically, with the channel launching on August 1st.
The company has already spent over £700million for three years worth of Premier League action, and are looking to challenge Sky's dominance.
However, Sky has faced stiff competition in the past.
The Premier League partners have fended off competition from the likes of ITV Digital, Setanta and ESPN in recent years and it remains to be seen if BT can fare any better against the global giants.
The deal for Champions League football certainly shows that BT mean business, and chief executive Gavin Patterson said: "I am thrilled that BT Sport will be the only place where fans can enjoy all the live action from the Champions League and Europa League."
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