Former world number one tennis player Boris Becker has announced a new partnership with global agency Doyen in the hope of increasing the company's presence in the game he once dominated.
The German, who won six Grand Slam titles including three Wimbledon titles, believes his partnership with this newly-formed company will be beneficial for both parties.
"Throughout my career I have always made sure I had the right team working with me to help achieve my best," he said in a press release to GiveMeSport.
"The team at Doyen Global have worked some of the very top talent globally, and we will both mutually benefit from working closely together."
Becker is generally considered to be one of the greatest to play the game having won two Australian Open titles, a US Open as well as an Olympic gold medal. He also won three ATP Tour Finals to go along with his previously mentioned successes at SW19.
His presence in the sport was a huge attraction to Simon Oliveira, the company's Managing Director.
"In Boris we have someone who was not only one of the most decorated and charismatic players in the game, but also an astute and successful entrepreneur," he added in the press release.
"He will be an incredible asset to our business and we're honoured to be working with him."
The company has already agreed a long-term exclusive image rights agreement with Barcelona's new Brazilian superstar, Neymar Jnr.
Doyen Global, set up by two former executives from XIX Entertainment and Creative Artist Agency, Oliveira and Matthew Kay, was formed in April 2013.
The 45-year-old German entrepreneur has made a successful living since his retirement in 1999, most notably being a main-stay on the BBC's coverage of Wimbledon as a commentator. He is also a regular on the competitive poker circuit.
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