The FIFA Interactive World Cup (FIWC) was announced as the Football Brand of the Year this week at the annual Football Business awards.

FIWC beat the likes of Budweiser, Continental Tyres, Opta and St. George's Park to claim the gong at the awards ceremony held at Chelsea Football Club.

The FIWC is an annual tournament organised by FIFA in cooperation with EA SPORTS™ and Sony PlayStation®, engaging with football fans all across the globe, with the goal to find the best virtual football player in the world.

After making their decision the judges said the following: "FIFA Interactive World Cup raises awareness of players and teams that exist in the 'real' world. Fantastic work"

The inaugural competition was held in 2004 and the winner of this year's instalment, FIWC14, will receive $20,000 and a trip to the FIFA Ballon d'Or gala.

On the official FIWC Facebook page, which has almost 190,000 fans, the organisation were quick to thank the players for making the tournament what it is.

The post read: "Thank you to all our players for helping make the FIWC a record-breaking, award-winning tournament!"

Flag article