Ouch! You know this must have hurt more than a little bit.
Arizona Cardinals' Andre Ellington had his dreadlocks literally ripped from his head by Jacksonville Jaguars' Jason Babin during Sunday's NFL clash.
Amazingly, Ellington was not even aware that he'd lost his precious dreads until the play was over.
"I just remember running the play," he told reporters. "I just couldn't do nothing about it."
And even more amazingly, Babin was not penalised. The reason: hair is considered part of the uniform in NFL.
"When you play hard and fast, it's anything you can grab," the Jaguars' defensive end commented. "I get pretty emotional and passionate out there. I get to be someone else for three hours."
Babin was seen holding up the dreads before tossing it to the ground, but Ellington was unfazed by his opponent's actions.
"It's a little taunt but what can you say?" he added. "Hair is an accessory. It was nothing serious. We got the win."
To watch footage of the aftermath, click play on the video at the top of the page.