Luis Suarez is a genius.
Many would argue that, on current form, the Uruguay international is the Premier League's best player.
It's hard to disagree.
No player in England's top-flight is better than Suarez inside the penalty area. His close control is exceptional, he is superb at finding pockets of space, he can shoot off either foot, and he possesses a never-say-die attitude which makes him a defender's nightmare.
Put his past misdemeanours to one side - there have been a few - and you're left with a versatile forward of truly outstanding quality.
Suarez attempted to leave Liverpool for a club competing in the Champions League during the summer transfer window and it's not difficult to understand why.
A footballer's career is short - and, at the age of 26, Suarez knows that his chances of potentially winning the Champions League are diminishing with each passing day.
He'll turn 27 in January, which will only serve as another reminder to the ambitious South American that he really ought to be playing in Europe's premier club competition before it's too late.
Almost every club competing in the Champions League would take him. Arsenal tried in the summer, while Real Madrid have also been linked in the past.
And as Suarez continues to score goals for fun in the Premier League, interest from Europe's top clubs will only increase.
Despite missing Liverpool's first five league matches of the campaign through suspension, Suarez currently sits joint top of the Premier League's scorers chart after netting eight goals from just six appearances.
There's a very realistic chance that he will win the Golden Boot award at the end of the season - and unless Liverpool are competing in next season's Champions League, Suarez will have every right demand a transfer.
Yes, Liverpool have stuck by him during troubling times, but the Merseyside outfit can't hold that against him from now until the day he retires.
Suarez owes it to himself to join a bigger club and attempt to end his career with as many winners' medals as possible.
There once was a time when the world's elite players would have happily opted to play for the Reds.
But that time has long since passed.