Reports in Italy, carried by Le 10 Sport, claim that - in addition to a huge pay increase - Pogba will command a €60m release clause similar to the one Edinson Cavani had at Napoli.
Manchester City, Manchester United and Arsenal are all reportedly interested in signing the Frenchman, whose contract expires in the summer of 2016.
The former-United youth team star has flourished at Juve since his free transfer move, and is now a regular for club and country.
But, with uncertainty surrounding his contract at Juventus, reports have claimed the likes of Arsenal and United are monitoring developments.
And the reigning Serie A champions reportedly plan to take no chances with their prize asset.
Negotiations over a new deal in Turin are ongoing, and Juve reportedly want to ensure there's no possibility of losing Pogba on the cheap to Arsenal or United.
As a result, they're keen to insert a release clause - similar to Cavani's - which would ensure that Pogba could only be sold for €60m.
The hope being such a figure - a successful bid would make the 20-year-old one of the most expensive midfielders of all-time - would be enough to put off Arsenal, City and United.