Manchester United have been testing a few different methods to improve the atmosphere at Old Trafford - but this suggestion from a design company could be the most bonkers yet.
Design architect company Populous was asked by tech magazine Wired to re-imagine the Theatre of Dreams in such a way to create a better atmosphere for Red Devils' fans.
And what did they come up with? Why, a village on the Old Trafford roof, of course. It sounds crazy, but Populous want to build a fan-area on the roof of the stadium for Old Trafford supporters without a ticket for the game.
Capable of holding up to 20,000, it would host United fans before and after the match, creating a sort of 'fanzone' on site.
Other ideas including a 'sound cloud', which involves a mesh made up of high-tech materials that would hang across the top of the stadium.
As a type of semi-temporary roof, it would boost atmosphere by preventing the sound of the Old Trafford songs and chants from escaping out of the top of the stadium.
"It becomes the engine room for the atmosphere in that seating bowl," said architect Christopher Lee as reported by the Daily Mirror.
"As it gets noisier, everyone gets noisier. It's natural amplification. Nothing we're talking about here is prohibitively expensive."
Populous contributed designs for the £750m Wembley Stadium, and Lee has helped to design 30 stadia across the globe.
United created a 'singing section' at Old Trafford for the Champions League match against Real Sociedad and brought in an acoustic engineer last season to offer advice on how to improve the match-day experience.
Other Populous ideas include energy-saving sensors around the ground that harness the energy created by people walking and channel it onto heat-warming seats.
Something for United to think about then - but it's important to stress, Populous have not been asked by United to come up with these plans. United have nothing to do with it.