January represents a pivotal month for the immediate future of Manchester United and the long-term stability of David Moyes' position as manager at Old Trafford.
After a difficult start to the new season and a summer packed full of disappointment and transfer heartache, the Scot will presumably be fully aware that he desperately needs to give his ailing reputation a dramatic boost when the market re-opens in the new year.
After a summer in which Moyes appeared so desperate to endear himself to the Manchester United faithful, he was forced to accept a barrage of criticism for failing to capture many of his high-profile marquee targets.
Now, I have spoken at length here about the crucial need for Moyes and Manchester United's own fanbase to retain an important air of sensibility and realism when it comes to the re-opening of the window.
The Premier League champions are so evidently in the midst of a crucial transition at present, one that might see them have to make do without the truly world-class names that are repeatedly linked with the club due to it's illustrious reputation.
However, that does not mean to say that Moyes should not be looking to target expensive and talented players who could have an immediate impact on United's fortunes.
It just means that he has to be cunning and rather clever with his choice of targets and should perhaps look at sufficiently talented players who appear to be on the cusp of leaving their current clubs.
With that in mind, one player who I believe Moyes should target is Paris Saint-Germain forward Ezequiel Lavezzi - a player who has been linked with both Arsenal and Tottenham in recent days.
Although in Robin van Persie and Wayne Rooney Manchester United possess arguably the strongest strike duo that the Premier League has to offer, Lavezzi is an explosive and versatile attacker who could realistically occupy positions behind the strikers or indeed in the wide areas.
Lavezzi only joined free-spending PSG from Serie A outfit Napoli for a reported fee of £23 million last summer, yet is behind both fellow South American Edinson Cavani and the formidable and controversial Zlatan Ibrahimovic in the pecking order at Parc des Princes.
Most crucially, we are of course in a World Cup year and Lavezzi - who has earned 28 senior international caps during his career to date - will presumably be extremely eager to ensure that he can secure the first-team football necessary that will see him part of the Argentina squad who will look to upset fierce rivals Brazil on their own turf.
Even though Arsenal are currently enjoying somewhat of a renaissance under Arsene Wenger and occupy top spot in the Premier League standings, you have to think that Manchester United's standing, ambition and global reputation would still perhaps see them emerge victorious from any potential transfer scuffle for Lavezzi's signature.
Although money appears to have been no object to Spurs of late, their immensely difficult beginning to the new domestic campaign means, at this stage, they surely could not even dream of hoping to persuade a player to opt for them over a club such as United.
Manchester United are facing the arguably the most important month that they have known for years this January and Moyes is under severe pressure not only to select the correct targets, but also to ensure that he is able to convince them to come to Old Trafford.
Lavezzi is a player who could get the fans excited about the direction of the club once again. He is the perfect example of someone with the talent and reputation to match who would be extremely attainable.