Dundee United midfielder Ryan Gauld has seemingly been the focus of fierce media attention this week.
The 17-year-old Dundee United starlet, who notched an astonishing four assists during his side's emphatic 4-1 victory over Partick Thistle last weekend, has frequently been the main subject of newspaper gossip columns who have suggested that the likes of Manchester United and Liverpool have been watching him.
According to reports, if either of these teams - or indeed the other Premier League outfits who are believed to be monitoring Gauld, including Arsenal, Everton and Newcastle - have serious designs on making a move for the attacking starlet, then they will have to pay approximately £6 million.
In my humble opinion, any move of this nature should be outrightly dismissed by Gauld himself.
While I am sure that the youngster kindly dubbed 'mini Messi' has been rendered positively giddy by such lofty rumours and flattering comparisons, it is crucial for the sake of his career that he remains level-headed and sensible.
While the likes of Old Trafford and Anfield are sure to massively appeal to him (and why wouldn't they?), it is vital that he is not tempted to make the switch too early and potentially jeopardise his future development.
While I am sure he would learn a lot from spending time at the respective clubs in their youth setups, there is simply no substitute for real first-team experience that he will presumably receive on a weekly basis for the foreseeable future in the Scottish top-flight.
I am not certainly not suggesting that Gauld should stay loyal to Dundee United for his whole career - far from it, in fact.
If Gauld truly is as talented as some have suggested over the past week, then he will obviously be destined for bigger and far better things.
But ultimately, for now, he should keep his feet firmly on the ground and continue to work hard and reap the benefits that only regular first-team football can provide.
A move at this stage is just too risky, and could see his career take a nosedive if he is not eventually integrated into the squad.
If that means rejecting a potential switch to either Manchester United or Liverpool, then that is what he must do.
If Gauld really is that good, he will get his chance on the biggest stage soon enough.