Arsene Wenger has already convinced Alvaro Morata to join Arsenal on loan ahead of Tottenham, according to reports in Spain.
Tottenham have been linked with a move for the young striker since August, with Andre Villas-Boas wanting him included in the deal that saw Gareth Bale move to the Spanish capital.
Real Madrid president Florentino Perez rejected that proposition, but Spurs were confident of sealing a loan deal for Morata when the transfer window reopened in January.
With Karim Benzema and Jese already ahead of 21-year-old Morata, it is understood Carlo Ancelotti is happy to see the player continue his development away from the club.
It now appears that Arsenal have stolen a march on their north London rivals, with Spanish paper Onda Cero reporting that Arsenal boss Wenger has already convinced Morata that Arsenal is the place to be.
Morata wants first team football at the Bernabeu but knows he faces a battle to get in to the starting line up. Wenger has assured Morata that a loan spell at the Emirates will help him reach his target.
The Gunners are desperate for striker reinforcements in January, with Olivier Giroud currently the sole in-form striker at Wenger's disposal.
Nicklas Bendtner is expected to leave in the next transfer window and Morata will be seen a temporary stopgap before Wenger goes searching for more permanent options in the summer.
Tottenham are also struggling with the striking department with new signing Roberto Soldado failing to recreate the form that convinced Daniel Levy to pay £26m to bring him to White Hart Lane.