Hull City owner Assem Allam has told protesters "they can die as soon as they want" following the club's recent re-branding.
Allam took over at Hull in 2010 and oversaw the name change from 'AFC' to 'Tigers back in August, with the owner claiming the 'Tiger' brand would be more marketable, branding the name 'City' as "lousy and common."
In protest at the name change a group of Hull City fans created a group called "City till we die" which Allam dismissed as a minority. However, the group is starting to grow and fans unfurled a banner reading "We Are Hull City" in Hull's match against Crystal Palace last week.
Allam said: "How can they call themselves fans, these hooligans, this militant minority, when they disturb and distract the players while taking away the rights of others to watch the football, and of companies who have paid good money for advertising?"
"I'm a simple man. Do they want me to stay? If it's, 'No thank you', fine, in 24 hours the club is for sale, I do not put in one more pound and hopefully things happen quickly."
Owners re-branding their clubs is becoming increasingly commonplace following Cardiff's Vincent Tan changing the colour of the home kit to red and changing the nickname to 'dragons' instead of Bluebirds.
A spokesman for the 'City Till We Die' group dismissed the claims of the owner, saying: "The intemperate suggestion that singing 'City Till I Die' or holding a banner with Hull City's name on it constitutes disorder is ill-informed, unhelpful and will be considered by many to be offensive; nor is it credible to believe such measured actions will effect the team we so admire."
The friction between fans and owner looks set to continue, although both parties will want to ensure the club survive in the top flight this season
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