The Premier League is big business. Hundreds of millions of pounds are spent on players every transfer window.
For every success story there is a failure. For every Ozil there is a Veron.
The list below is the five players who have so far failed to live up to their price tag since completing summer switches to England...
Replacing Gareth Bale is not an easy task, and to be fair to Lamela he is just one of the raft of players that Spurs spent the Bale money on. Still, last season Lamela scored 15 goals for Roma in Serie A making a reputation for himself as a creative goal scoring winger.
Compare this to his performances for Tottenham and you can almost wonder if it's the same player. Except for one good game against FC Sheriff in the Europa League, he has drifted anonymously through games playing so poorly that he has only one league start to his name.
Tottenham must have thought they were getting more than this when they paid Roma
Ricky Van Wolfswinkel
When Nowich pulled off the signing of Van Wolfswinkel from Porto for around 10 million Euros it seemed like an inspired piece of forward planning.
Norwich had struggled to score goals all season and in Van Wolfswinkel they had signed a player who in two years at Sporting had scored a goal almost every other game. Surely Wolfswinkel would bring some of this form with him to Norwich?
It started well enough with a goal on debut. Since then however Van Wolfswinkel has not only
failed to score but averages a pitful 1.5 shots a game and zero successful dribbles.
Its not just that Wolfswinkel does things poorly its that he doesn't seem to do much at all. Norwich are not a club that can afford to spend such money for so little return.
Marouane Fellaini cost Manchester United £27.5 million. He was the first and so far the only major transfer of the David Moyes era.
Expectations for Fellaini were high - he often dominated games for Everton but at United the most memorable thing he has done is get sent off in the Champions League at Real Sociedad.
Indeed Fellaini has been so poor that the defender Phil Jones now seems to be ahead of him in the pecking order.
Liverpool should be thankful that Luis Saurez failed to manufacture a move away from Anfield for his understudy Iago Aspas has hardly looked up to the rigours of the Premier League.
Restricted to a handful of appearances Aspas has failed to score, and his only contribution has been a single assist against Stoke.
This sort of return is not good enough for someone who cost almost £8 million, and it wouldn't be too much of a surprise to see him slide out of Liverpool in the same manner as Fabio Borini.
It seems harsh to put Jovetic in this list. He has only made one start and two substitute appearances all year.
I don't get to see him train, but it's entirely possible that his training performances deserve this. Plus it can hardly be said Manchester City are struggling to score.
Still anyone who saw him play for Fiorentina knows that he was a player capable of scoring
sublime goals; a real talent. To see City pay £22 million for him and then not play him is just depressing.
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