NBA 2K14 is ensuring that gamers are now treated in similar fashion to the players they control, after a video emerged of a technical foul being awarded after a curse word had been detected.
Gone are the days when you can swear at the screen and get away with it, with NBA 2K14 taking the user experience to the next level by including sanctions by referees.
An Xbox One user uploaded a video to YouTube, as first reported by Deadspin, of a 2K14 game he was playing between the Cleveland Cavaliers and Portland Trail Blazers.
Clearly frustrated at the action, the gamer curses at the virtual players under his command. Unfortunately for said game-player, the Xbox One picked up his fruity language, resulting in the award of a tech.
Is this a good or bad thing for the future of gaming? Have your say below...