North London rivals Arsenal and Tottenham's hopes of securing a deal to bring Alvaro Morata to the Premier League appear to have suffered a final fatal blow, with Real Madrid boss Carlo Ancelotti appearing to rule out the striker's departure.
21-year-old Morata, who has been with the La Liga giants since joining the ranks in 2008, enjoys a reputation as one of Europe's most-promising young frontmen and has also seen his future become the subject of increasingly intense speculation in recent weeks - with Arsenal and Tottenham both linked with the striker.
Just this week, it was reported that the Spanish youth international had agreed to snub Tottenham and join Arsenal on a six-month loan deal when the transfer market re-opens in January.
However, such rumours evidently proved to be premature and Arsene Wenger has since denied that he has had any contact with Real Madrid concerning Morata.
Indeed, the player himself seemed keen to distance himself from the torrent of speculation that has surrounded him of late by re-iterating his desire to succeed in the Spanish capital.
Any remote hopes Arsenal or Tottenham still harboured of negotiating a deal for Morata seem to have been cruelly ended by Ancelotti also, who appeared quick to quash rumours of any such move.
"I say, some clubs are interested but the subject is closed," the former Chelsea manager told Spanish radio station Esradio in an interview that was quoted by Sky Sports.
"Morata remains with us because we need a footballer like him at Real Madrid this season. Although he has not played many matches this season I have confidence in his work for the team."
Morata has made 10 appearances in La Liga for Real Madrid this season, notching two goals in 10 appearances.
Arsenal's need for a striker is well-documented. Despite Nicklas Bendtner's goal in Wednesday night's 2-0 victory over Hull City, the Gunners have preciously little cover for Frenchman Olivier Giroud.
Tottenham, meanwhile, are currently experiencing somewhat of a striker crisis at present with Morata's compatriot Roberto Soldado so far failing to live up to his star billing since arriving from Valencia this summer.