When Carl Froch was floored in the first round by George Groves, it had the world of boxing on their feet.
The man known as the warrior with a chin made of metal had been put to the floor by Groves, eleven years his junior.
The controversial climax to the fight was the talking point for the days proceeding, but what next for Carl Froch?
Immediately after the battle, in an attempt to appease the disappointed crowd, he hinted a re-match would be something that appeals.
As the days passed, Froch's appeal towards fighting Groves again detracted, instead focussing on the possibility of a final Las Vegas fight - in other words, one last pay day.
The warrior aspect to his boxing shone through eventually, but the 25-year old's dominance throughout the fight is the image that sticks in the mind of fans backing both boxers.
The Nottingham Forest fan showed the Forest fire in his belly to retain his champion status, but does he have the fire in his belly to be a Sportsman any more?
While Groves spent his the build up of the fight in the gym working on all aspects of his game, Froch was seen taking part in an ITV dance programme, caring more for his Jive than his Jab.
It seems Froch is building up a celebrity status to provide himself a natural path when his career comes to an end, which should be sooner rather than later.
Up until this point, the 36-year old looked to be getting better with age, winning battles that would him get worldwide acclaim, a stark contrast from ten years ago, when all he could muster was a five-second mention on BBC East Midlands today.
It may be a temptation for Carl Froch to do the one more fight that every Boxer craves as their career comes to an end, but with his growing celebrity status and his declining Boxing ability, the time surely has come for the end.
The end of his last fight won't be the defining factor in his career for Boxing supporters. His ability to endure the worst for twelve rounds and come out on top, will be what everyone remembers.
He's got a guaranteed next pay cheque. Whether it's the bright lights of Vegas, or the trees of Australia in 'I'm a Celebrity Get Me Out Of Here', in his heart of hearts, he knows it's time to say goodbye to boxing.
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