In an ideal world, your favourite Premier League club will go out all guns blazing in the January transfer window, spending money at will to secure the Premier League title.
But as it is, funds are not unlimited. Whether it's because of Financial Fair Play or because the bank balance is low, all Premier League club will be looking for value for money as well as quality in the new year.
In the case of these five players, they have been linked with moves in January for prices that seem well below their potential value.
Click through to see five players who could move for under £20m in the new year.