Kobe Bryant will join former president Bill Clinton in leading a panel on kids and sport at a conference next month, according to Yahoo Sport.
The discussion is set to cover topics including coaching quality and safety in sport, and its importance has been played up by Bryant, who believes teaching kids the values of being healthy and partaking in regular competition is greatly beneficial.
The LA Lakers icon said: "There's so much to be gained, so much from health and fitness.
"'It's a really important initiative for kids to understand that you're not just getting the benefits of being healthy, you're also understanding how to be great leaders, how to be unselfish, how to work within a group, competitive spirit.''
The panel is still being put together, with a few more sports stars- including NFL players- tipped to join the group.
Bryant reportedly became part of the panel due to his affiliation to Nike, which is involved through its Access to Sport Initiative.
The Black Mamba has only recently returned to the court following a seven month layoff after sustaining an Achilles injury in April, and is now looking to get his career back on track with his franchise experiencing an indifferent season.