Nottingham Forest are reportedly interested in signing Sunderland striker Connor Wickham, on loan with a view to a permanent move.

Wickham cost Sunderland £12 million, but his career at the Black Cats never really got started and he's currently on loan at relegation-threatened strugglers Sheffield Wednesday in the Championship.

He's scored five goals in seven games for the Owls, and would relish the opportunity to be in a promotion race at Nottingham Forest, rather than the dogged battle of relegation.

Sunderland may be tempted to cash in on Wickham as they look to free up funds to build a side capable of saving them from relegation from the Premier League, with them recently linked with moves for Ryan Bertrand and Liam Bridcutt.

Wickham may have had troubles with his attitude, as fierily pointed out by his former boss Paolo Di Canio in May:

“Maybe, with this guy, I have to slap his face a little bit.

"I’m talking about motivating him in a genuine way because he has so much potential.

"But ­sometimes he comes in and he seems to be looking around saying, ‘Where am I?’ I want to say, ‘You are on the football pitch, with the grass.

"He is an intelligent guy, but once he seemed to be complaining because it was wet. I told him that is typical for this area.

"Maybe if he doesn’t go out in a small T-shirt when it is wet and cold, he won’t be complaining.

"I have told him, ‘No small T-shirts’. I don’t want him to be missing a couple of games because he is a Playboy model. We are footballers, that is our job.”

Burnley are also keen on Wickham, and their league position may hold an advantage, as they look for competition for in-form strikers Sam Vokes and Danny Ings.

Forest have the advantage when it comes to finances, with owner Fawaz Al-Hasawi previously showing he'll dig deep into his pockets for boss Billy Davies, and he certainly will do again as the race for Wickham hots up.

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