Arsenal manager Arsene Wenger will surely be happy with being separated from the top of the table by just goal difference heading into Christmas, but will the Frenchman be willing to splash the cash in a bid to end their eight-year trophy drought?
Gunners fans won't need me to point out their sparse options in a central strike role, with Olivier Giroud taking on that burden manfully so far this season.
Giroud has started to look jaded in recent crunch clashes with Manchester City and Chelsea though, a sure sign that even with Lukas Podolski's impending return it's time for Wenger to give the French forward genuine competition for his starting spot.
Atletico Madrid striker Diego Costa is the most high-profile named linked with a mega-money switch to the Emirates, with the likes of Christian Benteke also consistently mentioned in connection with the Gunners.
Wenger needs to cast his net far and wide and find a forward he trusts to deputise for Giroud consistently, because if the goals dry up Arsenal's promising start to the campaign may have all been in vain.
That's not Wenger's only concern either, with cover in central defence and a potential addition alongside Mathieu Flamini in a midfield anchor position also likely long-term propositions.