With Arsenal's lack of firepower upfront this season Arsene Wenger's main priority is to sign a young but potentially promising striker this January.
Olivier Giroud has featured heavily for the Gunners this year, scoring 11 goals in all competitions this year.
Giroud's form has helped Arsenal contend for the title this year, however their backup to the French striker is scarce, with Nicklas Bendtner as their alternative option.
Lukas Podolski is now preferred on the left-wing for Arsne Wenger and so the hunt for another striker is on for the Gunners.
Alvaro Morata has been on Wenger's radar before and the 21-year-old Spanish forward has featured for Madrid 12 times this season, scoring twice.
Valued at around £10.5million, Wenger would be unlikely to pay this fee for the forward having already spent a large amount in the summer on former Real Madrid star Mesut Ozil.
Carlo Ancelotti is also unlikely to sell the youngster to Arsenal, however a loan move could benefit both sides, with Morata having more of an opportunity to get games under his belt at Arsenal than he is for Madrid.
The Premier League could toughen up Morata and Wenger the cover he needs for Giroud, with a striker that still has 12 goals for Spain U21's in just 11 matches.
Madrid would profit from the loan move too, where Morata would pick up valuable attributes from playing in the Premier League.
The opportunity to work alongside Arsne Wenger, who nurtured Thierry Henry into being one of the best strikers in the world, would also be a huge opportunity for the Spaniard.
There are a number of transfer targets on Arsne Wenger's list this January, with the likes of Christian Benteke and Karim Benzema who have both been linked with moves to Arsenal recently, however Morata would be an ideal stop-gap for the remainder of the season.