Arsenal appear to be plotting a huge bid for Diego Costa - the in-form striker also courted by Premier League title rivals Chelsea.
Although Arsene Wenger's men have enjoyed a superb opening half of the 2013/14 season and currently sit top of the Premier League following Wednesday's last-gasp victory over newly-promoted Cardiff, Arsenal are currently suffering from somewhat of a shortage of strikers.
With first-choice forward Olivier Giroud having been sidelined with an ankle problem, Nicklas Bendtner, who appears to have become a figure of fun at the Emirates Stadium in recent months but did net during that aforementioned win on New Year's Day, is also due to be unavailable for a number of weeks due to a similar issue.
Such a concerning lack of depth will surely force Arsenal into the transfer market, and it appears that Costa, who recently provoked a furore by choosing to pledge his international allegiance to Spain rather than his native Brazil, is Wenger's top target.
The 25-year-old, who has scored a whopping 19 goals in just 17 La Liga appearances so far this season for Diego Simeone's side, has rightly forged a glowing reputation as one of European football's most feared strikers.
Chelsea are also reportedly keen on the player, with the trio of Demba Ba, Fernando Torres and Samuel Eto'o having struggled in front of goal this season - much to the fury of returning boss Jose Mourinho.
Whether Chelsea, who have also been repeatedly linked with a potential move for Monaco marksman Radamel Falcao, will look to make a bid of their own for Costa though, remains to be seen.