Manchester United are on the slide and something big needs to happen in January.
United supporters are understandably worried on so many counts. It is not just the sliding league position and the deteriorating results, it's also not being able to see a way to turn round the current malaise.
Whatever anyone says about the difficulty of making signings in January (and Moyes is worryingly already playing them down), United need some quality right now.
The trouble is that at least two factors should seriously worry fans. 1) The ineptitude in last summer's transfer market; and 2) A sneaking feeling that Moyes does not have the 'pull' to lure big stars to Old Trafford. Of course the team's position doesn't help.
There is a fallacy in the previous manager's mantra that there was 'no value in the market'. Whatever Sir Alex and David Gill might have hoped for by way of help from the Financial Fair Play regulations, United's main rivals still seem ready to pay silly money to get stars in.
So whatever Ferguson might have regarded as 'fair value' in the past has been eclipsed by, for example, Arsenal paying £40million for Mezut Ozil. And if he was prepared to shell out for an ageing Robin van Persie, why would he baulk at paying release clauses for the midfield stars United so obviously needed.
One theory has it that he was relying on Paul Pogba, Ravel Morrison and Adnan Januzaj coming through. Well, two of those slipped through his fingers and Pogba is set to become one of the world's best.
Who do they need to bring in? Radamel Falcao.
In the Express last December Moyes was quoted as saying: "I would not say we are in desperate need of an out-and-out centre-forward", citing his current four strikers.
But no, the injuries to Rooney and Van Persie are not the reason he should buy Falcao, even though he would be useful.
And some people are puzzled that he hasn't recalled Angelo Henriquez from Real Zaragoza where the young Chilean is playing and scoring regularly.
Down to the bare bones of Welbeck and Hernandez, surely he needs a third credible striker in reserve?
There are three main reasons why Moyes should break the bank to sign Falcao right now:
Hernandez is frankly not good enough for the next five years at United. He is a six yard box poacher who runs around like a whirling dervish with no great finesse until he's bang in front of goal.
He fails on two main counts: He is not tall enough to be a target man; and he doesn't have the technical skill for a short-passing game.
Van Persie may very well leave, even in the current transfer window if United could get a replacement like Falcao or Diego Costa.
Look at the success of Alvaro Negredo across the City. It seems the Dutchman may have felt let down by Ferguson's early retirement and the 'military' training regime may not suit him.
But by far the biggest reason for signing Falcao now is that it would make an emphatic statement to supporters, the Premier League and the rest of the world that United are still one of the biggest clubs on the planet.
And just imagine the stars that might be more tempted to come if Falcao was signed this January.
When you think about it there are only three stars big enough to make such an emphatic statement. Lionel Messi is unlikely to ever leave Barcelona; and Cristiano Ronaldo has recently signed a new contract at Real Madrid.
Surely Falcao is the best number nine in the world and his agent, Jorge Mendes has strong contacts with United.
It simply doesn't matter how much United would have to pay, but surely it wouldn't be much more than £65million. Whether it's the threat of a 75% tax rate or being subbed by Ranieri, the Colombian may be nearer to the exit than some think.
The most recent rumours have been of a move to Chelsea, but if he is buyable Moyes must act now. He would go straight into the first team as the target man United need.
(You can follow me on Twitter: @terrypcarroll
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