The Dallas Cowboys have come up with a unique way of publicising their swimsuit calendar – by inserting a GoPro camera on a frequently used hula-hoop.
It’s unsurprisingly become a viral internet hit, picking up over 100,000 visits on YouTube in less than two days.
Known as America’s Team in the NFL, the Cowboys may well have coined an idea that will increase their fan base still further across the globe.
And, if it improves sales of the swimsuit calendar – which it surely will – then other cheerleading groups may well follow the example set by the NFC East powerhouse.
Whilst cheerleading remains relatively small scale in the UK and Europe, it's big business in the USA - from high school all the way to the world of professional sport.
It also means potential riches for owners, and it's easy to see why a team would try and maximise the focus on their girls with so many teams across the major sports. Bravo, the Cowboys.
Check out the brilliant video at the top of this story...