The Chicago Cubs have been left disappointed by the reaction to the official presentation of their new club mascot, says Julian Green,  vice president of communications and community affairs.

The Major League Baseball franchise announced that they would have an official mascot for the first time in the game's modern era, unveiling 'Clark', a cub bear.

But despite the fact that 'Clark' has obviously been designed around family entertainment, some Cubs fans took to social media to depict the adorable character.

Speaking to reporters, Green said: "I'm disappointed at some of the unfortunate images that went from negative to despicable.

"There are some folks that had strong reactions to the mascot, but at the same time, there are folks that see what we're trying to do. It's strictly for kids and family entertainment."

Green put the plethora of negative comments down to the nature of Twitter, saying he doesn't believe the team should use it to direct what they should do.

"It is a boisterous platform," Green said of Twitter and other outlets. "We don't think it's a bellwether for things we're trying to accomplish nor should it be for any company. When you look at the chatter on social media, it's a split depending on who you talk to and what media platform you're looking at."

But Green did admit that the mascot is aimed at an audience much younger than those on social media sites Twitter and Facebook, suggesting they expected a negative reaction.

"Some of the strong reactions were predictable," he said. "We've been around for 100 years, and we plan on being around another 100 years. As we look to develop the next generation of fans, the mascot will help that. Plus, there were a lot of fans today excited to share the experience with Clark the mascot.

"Unfortunately, there are those that decided to respond in a way that had nothing to do with the mascot," he said. "When you look at the pictures and videos showing the kids' reactions [Monday] night, it was proof positive that the visions we have for this mascot will be achieved."

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