In golf the third day of the majors is known as moving day. Players that want to win the big prize make sure they move up the table because they know that short of a miracle performance on the final day it won't matter how well they perform after day three.
In the Premier League this season it is moving season. The retirement of Sir Alex Ferguson has made Manchester United weaker than they have been in over two decades. Liverpool are heavily reliant on the goals of one Luis Suarez. Chelsea and Man City have newish managers and Tottenham look like they need to rebuild the entire squad again after failing to spend wisely with the Gareth Bale windfall.
It's moving season in the Premier League and Everton find themselves in prime moving position.
The Toffee's are currently 5th in the table, one point behind 4th. They have lost only two league games all season- less than anybody else - and they have conceded the joint fewest goals in the division. Champions League football and the transformational riches it bestows are Everton's for the taking.
To do this though they need to be bold this transfer window. Note the word bold, not stupid. Everton shouldn't gamble or mortgage the future of the club like some modern day Peter Risdale. Bill Kenwright is too smart for that but he should also be smart enough to back his manager in the transfer market.
After selling Croatian international Nikica Jelavic to Hull and losing Aruna Kone to a serious knee injury Everton need to invest some strength up front.
Martinez should be backed to sign a goalscorer in the £18-25million bracket. With the money from the sales of Victor Anichebe, Jelavic and Marouane Fellaini along with whatever Johnny Heitinga fetches Everton should be able to reinvest at least that much back in the side.
If Everton invest in the squad this transfer window the payoffs could be coming for seasons to come. This opportunity will come but once though, and Roberto Martinez needs to take it.
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/1a2u3KU