Some players' talents are noticed at a very young age.
The hype that follows them as they begin to develop into senior footballers can sometimes outweigh the talent they become. It's a sad sight, but not an uncommon one.
There are a number of reasons why this happens: Injury, lack of professionalism, poor work rate and many more.
Some times the factors are out of the player's hands and a cruel twist of fate cuts their career short, others dig their own graves.
Here are five of the most exciting young players who never fulfilled their true potential:
Who else failed to reach their true potential? Comment below!