After being supplied by Adidas for the past sixteen years, Notre Dame today confirmed a new partnership with Under Armour.
And it didn't come cheap for the growing sports company.
At a Tuesday press conference, the Fighting Irish's athletic director Jack Swarbrick called his schools Under Armour agreement:
"The largest deal of its kind in the history of college athletics."
In 2005 Notre Dame entered into a 10-year contract with Adidas worth more than $60 million. But with this deal having expired at the end of the 2013-2014 season Under Armour were quick to make a move.
While official terms were not released ESPN reported the new deal to be worth around $90 million.
This would see the Irish overtake their rivals Michigan in the money stakes, with the Wolverines having signed an $82 million deal in 2008.
Under Armour now has partnerships with 13 FBS, with the likes of Auburn, and South Carolina sporting their equipment.