Force India have become the first team to show off their 2014 contender posting an image via Twitter.

The new VJM07, which can be seen here, features a new livery with black becoming the dominant colour along with the green, white and saffron colours of India.

“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” says team boss Vijay Mallya. “I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.”

The new colour scheme ties in to a number of new partners the Silverstone based team have welcomed on-board for 2014.

Mexican telecommunications group Claro have followed Sergio Perez from McLaren to Force India with their logo prominently displayed on the side of the car as well as oil lubricants firm Roshfrans, whom the team announced last week.

The VJM07 is the first indication of what the new 2014 regulations will bring in terms of car design and while the picture may not display what nose concept the team has opted for, Mallya is pleased with the efforts of his design team.

“The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team,” he said. “It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job.”

Indeed technical director Andrew Green spoke about some of the challenges the team faced in coming up with their new creation.

“Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we’ve had to achieve the same results in a slightly different way,” he said.

In particular Green spoke about the difficulties around incorporating the new V6 power units into the car.

“It’s been a massive job to accommodate all the changes to the power unit – it’s the biggest change I’ve witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis.”

The launch of the new car comes ahead of other teams preparing to reveal their 2014 contenders before pre-season testing begins in Spain next week.

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