Williams have become the second team to reveal its new car, the FW36, to the world ahead of next week's opening test in Jerez.
Though the official launch is not until Tuesday at the Spanish circuit, the team revealed the image ahead of it's publication the monthly magazine F1 Racing.
The car is the first to show the new 'anteater' style front nose that will likely become common place in 2014 much to the disappointment of fans due to its rather ugly look.
This year marks the first time Williams will be running with Mercedes power after agreeing a deal last year and the team's Chief Technical Officer Pat Symonds is impressed by what he has seen.
"This is the first time that Williams has worked with Mercedes in F1 and we've been very impressed," Symonds is quoted as saying by Autosport. "Their professionalism and commitment have been notable and we're as confident as we can be that the power unit will be competitive."
Talking about the new V6 units, Symonds said that while F1 has seen turbocharged engines before these new units are completely different.
"There's a lot more technology on the cars this year," he said. "We've had turbo-charged engines in F1 before; what's different this time is that it is much more than just an engine change, it is a completely different system.
"We've gone from a slightly hybridised normally aspirated engine to a fully integrated hybrid power unit with novel technology at its heart."
Indeed Williams' knowledge of ERS-style systems could put them at an advantage heading into this year particularly as cooling is proving a major challenge for all designers.
"The demands on water and oil cooling may be slightly diminished, but the ERS system is significantly more powerful and hence needs more cooling," Symonds explained.
"We also have to cool the charge air from the turbocharger compressor which requires a substantial intercooler."
The team add that development of the new 8-speed gearbox has gone well with plenty of running on the bench and the challenge of the new increased minimum weight was also easily overcome.
Indeed the car itself that will be launched at Jerez will not be the car seen in Melbourne in March with updates to the original design signed off this month.
"F1 is still going to be an aerodynamic formula in 2014," says Symonds.
"There are some significant changes: the nose is lower than last year and the front wing is narrower, which means the end plates are now more shrouded by the front tyre. The rear wing isn't as deep as last year and the beam wing below it is no longer permitted, and we've also lost the ability to use the exhaust to enhance aero performance."
And looking ahead to the new season Williams are hopeful the new car will be a marked step forward from its predecessor.
"I'm confident that we'll be closer to the front aerodynamically than we were last year," says Symonds. "Our ambition for the year ahead is to have a strong 2014 season."
Write for GiveMeSport! Sign-up to the GMS Writing Academy here: http://gms.to/1a2u3KU
DISCLAIMER: This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms